Burlington Arcade has opened the world’s first Bollinger 007 Champagne bar in London's Mayfair.
The marketing opportunities for the Bollinger-James Bond tie-up are seemingly endless. Hot on the heels of Champagne Bollinger's release last month of a Special Cuvée 007 Limited Edition to mark the latest James Bond film, comes the new Bollinger 007 Bar. Billed as the first Bollinger 007 Champagne bar and the only standalone branded bar in London, it opened in the Burlington Arcade in London's ritzy Mayfair on September 24.
The bar is spread across two floors, with the ground floor decorated in gold and black featuring a bar counter, while the first floor has a lounge with "plush seating". The interior and art direction was conceived by Victoria Carfantan of Champagne Bollinger, who oversees the marketing of Bollinger's 007 partnership. A replica model Aston Martin DB5, features in the window. The bar will be open until January 2022.
