Brad Pitt launches skincare made from vineyard grapes
Brad Pitt and his new skincare range.
© Photo provided
LE DOMAINE Skincare comprises a serum, cream, fluid and a cleansing emulsion designed to slow the signs of skin ageing. Billed as derived from "science and terroir", the brand's active ingredients are sourced from Perrin’s Château de Beaucastel vineyard in France's Rhône Valley.
"From the regenerative viticulture on our untouched land at Château de Beaucastel came the idea of getting closer to scientists to find out what we could do with all the organic matter that we were no longer using, once the grapes had been pressed," Famille Perrin said.
The vegan, gender-neutral skincare comes in recyclable glass bottles and jars, with reusable oak stoppers cut from the scraps of wine barrels. It benefits from two patent pending ingredients, GSM10 and ProGR3.
Famille Perrin said in a statement that it worked with Professor Pierre-Louis Teissedre from the University of Bordeaux for the last 15 years to characterise the vineyard's 13 grape varieties and identify the combination with the most potent antioxidant effects. The result was GSM10, a combination of marc from Grenache seeds, Syrah seeds and skins associated with a post-biotic micro-organism beneficial to the skin microbiome.
"It is about imitating nature’s organic cycles, its original beauty. In nature, there is no concept of waste. Every discarded thing becomes nourishment for another. This is circularity for LE DOMAINE Skincare," Brad Pitt added.
ProGR3 was developed by Professor Nicolas Lévy, who researches progeria, a rare genetic disease that causes children to age rapidly, and his team at biotech company ProGeLife, who say they are able to "identify novel causes of human ageing and skin ageing".
Prices for the skincare, which will launch in October 2022, will range from £60–£290. It will be sold at premium beauty retailers in the UK, France, Germany, Switzerland, Italy, Benelux and the US. It will also be available online at le-domaine.com.
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