The champagne house and the pop icon jointly present the limited editions of Vintage 2010 and Rosé 2006 in exclusive packaging.
After the renowned champagne house Dom Pérignon published its cooperation with Lady Gaga in April, the two icons are releasing their first limited edition this autumn. The exclusive champagnes Vintage 2010 and Rosé 2006 are presented with an imaginative design, inspired by the musician's love of experimentation. The iridescent surface of the bottles and packaging is intended to reflect the flow and movement of a magnetic veil.
In spring, the champagne house launched a brand campaign with Lady Gaga around a sculpture designed by the US pop singer and songwriter, which is entirely in keeping with the history of the Champagne house: a seemingly weightless Jeroboam Dom Pérignon Rosé Vintage 2005 bottle, encased in a magnetic dress.
To mark the big launch of the joint campaign, a short film was also made with the pop icon, who, in addition to her artistic career, has also been committed to the LGBT+ community for years with her Born This Way Foundation.
The two champagnes Dom Pérignon Vintage 2010 x Lady Gaga and Rosé 2006 x Lady Gaga will be available from Clos19.com from October at an RRP of €205 and €315 respectively.
