Drink Pink: Diving into Hampton Water Rosé

Jon Bon Jovi and Jesse Bongiovi presented their rosé creation Hampton Water together with French winemaker Gérard Bertrand in Café De l'Homme, opposite Paris' iconic Eiffel Tower.

The cuvée from the grape varieties Grenache, Cinsault, Mourvèdre and Syrah aims to bring the feeling and lightness of the Hamptons to Europe. The Hamtpons, on New York State's Long Island, are a favourite summer playground for well-heeled New Yorkers. "Now everyone has the opportunity to experience the Hamptons lifestyle," says Jon Bon Jovi. 

From footballer to wine producer

Hampton Water was launched in 2018 by Jesse Bongiovi. One evening in the Hamptons, Jesse, an active football player at the time, and his father toasted each other with a rosé wine. With the Hamptons lifestyle in mind, the idea to produce their own premium rosé was born. Enthusiastically, they developed the first concepts and bottles. A mutual friend then made the duo a trio by introducing them to Gérard Bertrand.

The chemistry between wine and music

Ex-rugby star and successful winemaker Gérard Bertrand, renowned for his organic and biodynamic wines, was immediately enthusiastic about the joint rosé vision. "Hampton Water is not yet organic, but it could become so in the coming years," says Bertrand. The salmon-coloured premium rosé, made from 30 to 60-year-old vines, combines citrus, tangerine and peach notes. At the annual jazz festival at the Château l'Hospitalet estate, musical tones merge with the soft, fruity tones of the wines. "For me, there is an organic connection between wine and music," says Gérard Bertrand.

Eyecatching

The focus is not only on excellent quality of the wine but the bottle itself with its individual design and love of detail. "Many people still buy wine based on the label. Hampton Water also convinces with this", says Jon Bon Jovi. The label depicts a woman diving towards the bottom of the bottle, reminiscent of strawberry silhouette. The bottle closure is made of glass, thus no corkscrew is necessary. Jon Bon Jovi's tip: "Pop the top!"