Guinness to Build £73m Microbrewery & Culture Hub in London
Architectural render of ‘Guinness at Old Brewer’s Yard’.
© Photo provided/Guinness
Architectural render of ‘Guinness at Old Brewer’s Yard’.
© Photo provided/Guinness
Guinness' owner, drinks giant Diageo, says 50,000sq ft/4645sqm venue will be located on a historic brewing site, where beer was first brewed 300 years ago.
The development will create 150 jobs and include a microbrewery producing limited edition beers, a Guinness store, and event spaces for the local community. There will also be an open-fire kitchen, restaurant and 360 degree glass rooftop space.
“We’re excited to create a new home for Guinness in the heart of London. ‘Guinness at Old Brewer’s Yard’ will strengthen London’s hospitality community and be a must-visit destination for thousands of visitors to enjoy,” said Dayalan Nayager, managing director of Diageo Great Britain.
Second Guinness attraction
The investment to create ‘Guinness at Old Brewer’s Yard’, follows similar projects such as the seven-storey Guinness Storehouse in Dublin and the Johnnie Walker Princes Street whisky experience in Edinburgh, which opened in 2021.
The Covent Garden site will also become the southern UK hub of Diageo's award-winning Learning for Life Bartending and Hospitality Programme.
Guinness at Old Brewer’s Yard, owned by the Mercers' company, is scheduled to open in autumn 2023, subject to planning permission and consultation.
According to Diageo, Guinness sales in Great Britain have grown by more than 30% in the last six months.
Architectural render of ‘Guinness at Old Brewer’s Yard’ in Covent Garden
© Photo provided/Guinness
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