Italian Rosé Appellation Launches Campaign for a Pink Wine Emoji

Chiaretto di Bardolino

© photo provided

Chiaretto di Bardolino

Chiaretto di Bardolino

© photo provided

Emoticons, or emojis, have become popular shorthand for expressing emotions. There already are emojis for red, white and sparkling wine that wine lovers make ample us of – rosé wine is conspicuous by its absence.

The consortium governing the appellation of Chiaretto di Bardolino, Italy’s leading dry rosé wine from the shores of Lake Garda in northern Italy, has applied to the Unicode Consortium in California, the organisation overseeing character encoding schemes, to create an emoji for pink wines.

They have also created a petition on Change.org to lend weight to their application. You can support the petition here. Considering the worldwide success of rosé wines, an emoticon for pink wine is overdue.

 

The proposed pink wine emoticon

© illustration provided