The renowned wine author uses the latest technology to re-issue a limited edition of her sold-out book as an NFT that comes with added benefits.
Jane Anson, an expert on Bordeaux wines and author of several critically acclaimed books on the region and its wines, is republishing Bordeaux Legends as a limited edition non-fungible token (NFT).
First published in 2012, the book had a limited print run in English and French and was later translated into Korean and Chinese. It sold out quickly and second-hand copies were traded at high prices. “The original book release quickly sold out but was never reprinted, “ Anson said. “I am regularly asked about how to track down a copy, because it remains the only book ever published that asks the question of how these five legendary châteaux, Lafite, Latour, Mouton, Margaux and Haut-Brion, became the most famous wineries in the world. To have the ability to turn the book into an NFT that offers true utility and access is very exciting indeed.”
The book has been fully updated, including Francis Ford Coppola’s foreword, and the purchase of the e-book NFT will also include digital artwork by Ian Padgham, lifetime membership for janeanson.com and a place on her annual “Connoisseur Week” in June 2023, an experience that promises an “unrivalled level of access” to châteaux and estates. “NFTs allow creators to retain a stake in their intellectual property, which I hope will be useful for authors and photographers in the future,” Anson said, “but I also want to ensure that anyone who buys this NFT will see real world benefits, from online tastings to lifetime membership of my site, to joining me on a very special week of châteaux visits.”
The sale will take place at 18:00 CET on Thursday, 23 June 2022 on janeanson.com. There is no requirement to use cryptocurrency for the purchase and prices start at €500, interested buyers just need to be connected to her website at that time.
