London Wine Fair 2022 – the UK's Biggest Wine Event Is Back!
London Wine Fair 2022 will be a combination of the familiar and the new.
When, Where, What
Location: Olympia London, Grand Hall, W14 8UX
Live Dates: Tuesday, 7th June: 10:00 – 18:00
Wednesday, 8th June: 09:30 – 18:00
Thursday, 9th June: 09:30 – 17:00
Digital Dates: Monday, 20th June: 10:00 – 18:00
Tuesday, 21st June: 10:00 – 18:00
Tickets: Tickets are £45 to attend both the digital and live event; or £25 to attend the digital event only. There is a group booking offer where companies can purchase 10 tickets and get one free. Exhibitors will be allocated free tickets for their guests and a number of members of the drinks trade will receive free tickets, including verified media, Masters of Wine and Master Sommeliers.
The 2022 Show: The first hybrid event & new dates
The 2022 edition of the London Wine Fair will be a hybrid event for the first time and the most intelligent wine event in the world. 2022 will celebrate both a return to Olympia, after a two-year hiatus, and the Fair’s 40th live show, a very significant milestone for what is the longest running annual drinks trade event.
Taking place both digitally and in person, London Wine Fair will give exhibitors access to a larger trade audience extending the reach of the show beyond the three days; access to stands and content will also be available for three months after the physical event. The 28 sessions hosted by the 2021 London Wine Fair digital event were streamed more than 6,000 times between May and July. The three-day event delivered an audience of 2,608 unique visitors.
The last live London Wine Fair took place at Olympia in 2019. The 2020 event was cancelled as the UK went into lockdown in March – two months prior to the scheduled Fair – and the 2021 event took place virtually, the first drinks exhibition of its size to move to being entirely digital.
The Fair will take place in June for the first time; a result of ProWein changing their usual March timing to directly clash with the London Wine Fair’s May dates. The swift re-scheduling by the London Wine Fair was welcomed by visitors and exhibitors alike, who would have found it impossible to be in two places at once. The London Wine Fair will now take place just after the Platinum Jubilee weekend, when the capital will host celebrations not seen since the Olympics in 2012.
A combination of the familiar and the new
The Trading Floor will host the UKs best agents including Awin Barratt Siegel, Bibendum, Enotria & Coe, Hatch Mansfield, Richmond Wine Agencies and Felix Solis Avantis, as well as international brands and generic bodies.
Esoterica will return to the gallery level, with around 70 boutique importers taking part.
Drinks Britannia will be a celebration of British Drinks, spanning wines, spirits, beers, ciders and non-alcoholic products, with a WineGB hub.
Wines Unearthed will feature more than 100 wineries looking to export to the UK for the first time.
The Discovery Zone – in association with D-vine – will be back hosting products and services championing innovation within the drinks industry at large, across design, packaging and logistics.
The Education Zone: hosted with The Wine & Spirit Education Trust (WSET), this area is for anyone in the trade looking to increase their knowledge, whether embarking on the first ladder or working to the Master of Wine examination.
& THE NEW…
Low & No Zone: The London Wine Fair will host a dedicated space for low and no alcohol drinks for the first time. Club Soda, a mindful drinking movement will curate a discovery space for no and low brands, including a number of new launches. They will also host a “fireside chat” between Laura Willoughby MBE, co-founder of Club Soda, Christine Parkinson of Brimful Drinks, and formerly Group Head of Wine at Hakkasan group, and Harry Crowther, founder of Grain to Grape. A panel discussion of venue owners who have successfully integrated low & no into their offering will take place here.
Old Vine Trail: Co-founder of The Old Vine Conference, Sarah Abbott MW, will curate the London Wine Fair’s first “Old Vine Trail”, which will highlight all the old vine wines available to taste at the show as part of its drive to build a credible category for Old Vine wines. The list will be available to download via Bottlebooks, the LWF directory.
The Wine Writers Edit: This feature of The Fair will take place for the first time at the live event. 10 of the UKs leading wine writers will each select three wines which they are most looking forward to trying at this year’s show. The final list of 30 wines will be published ahead of the show, giving visitors an opportunity to taste this highlight selection.
Briefings & Masterclasses: This year’s show will see a focus on strategies for the return to normality, straddling the double impact of Covid-19 and Brexit. These on-going issues will be addressed through a series of seminars and industry briefings, including those in partnership with The Wine & Spirit Trade Association (WSTA).
Sustainability and the drinks industry’s role in tackling climate change will also be key themes for this year. The Fair has been an essential platform for debate on the impact of climate change over recent years, and in the wake of COP26, galvanising the industry will be more important than ever before.
- Enotria will run 12 on-stand masterclass sessions across all three days of the Fair, showcasing their most iconic producers.
- Nyetimber has curated an unmissable timetable of tastings allowing pre-booked visitors to compare and contrast their wines while meeting the team behind the vineyard.
- The Sustainable Wine Roundtable will host an industry briefing on: “Pathway to a greener 2030 – How the Sustainable Wine Roundtable will catalyse change in the global wine industry. Featuring four founder members of the Sustainable Wine Roundtable, chaired by Richard Bampfield MW.”
New & Returning Exhibitors: Several high-profile producers, agents and generic bodies will be at this year’s London Wine Fair, either for the first time or returning after a significant break, reflecting renewed confidence in the UK wine market.
- ProChile has confirmed a presence; its first in several years
- Wine Australia will return after more than a decade, with 26 producers looking to export to the UK for the first time
- The BIVB will return to the show, with more than 40 Bourgogne producers hosting a Grand Reunion pop-up tasting on the first day, including a free pour tasting of wines from Chablis and Crémant de Bourgogne, plus an afternoon press briefing
- Spain will showcase two regions for the first time: Murcia and Galicia
- Portugal will bring a large collective of new-to-market producers from the Península de Setúbal for the first time
- Greece will be also back, with Crete and Central Macedonia
- Wines of Armenia will exhibit for the first time
- Wines of Romania will exhibit for the first time
- Wines of Ukraine will also exhibit. This is the first time the country will be at the show. The Fair – with the help of the generic body and Drinks+ – has created a special destination stand, free of charge, in the heart of the Trading Floor
- Distell, South Africa’s leading producer of wines, spirits and ciders, will return after a long absence
- Domaine Bousquet, Argentina’s leading organic winery, will take a stand for the first time
- Portuguese wine brand Esporão will join Hatch Mansfield’s growing portfolio
We have an exclusive offer of 50 free tickets for Falstaff readers!
To claim visit: www.londonwinefairevent.com and enter the promo code FALSTAFF50FREE at checkout.
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