Mirabeau debuts first organic wine Nude Pink

Maison Mirabeau Nude Pink Rosé 2021

© photo provided

Maison Mirabeau Nude Pink Rosé 2021

Maison Mirabeau Nude Pink Rosé 2021

© photo provided

http://www.falstaff.com/en/nd/mirabeau-debuts-first-organic-wine-nude-pink/ Mirabeau debuts first organic wine Nude Pink This new release from the progressive Provençal estate is targeted at "the higher proportion of consumers willing to pay a fair price for more environmentally conscious goods". http://www.falstaff.com/fileadmin/_processed_/3/6/csm_MIrabeau-Nude-Pink-2-SCALED_f6dec11506.jpg

The new Mirabeau wine, called Nude Pink, is made from organic Grenache, Cinsault, Syrah and Rolle grapes grown in the clay and limestone soils of the Côtes de Provence appellation at 200-300m altitude. It is a dry, pale rosé style.

A holistic approach

Mirabeau owner Stephen Cronk, who is also the co-founder of the Regenerative Viticulture Foundation, says: “As a lifestyle brand, we always aim to deliver the whole package – from liquid to label. We know that many of our customers proactively choose responsibly made products, but we also understand that encouraging that choice goes beyond simply stating ‘organic’ on the bottle. We have taken a holistic approach by which the bottle speaks of what consumers can expect to find inside.”

Regenerating the land

Mirabeau has a “long-standing commitment to becoming a B-Corp and working to reduce its carbon footprint” and is working towards “a future of organic and regenerative farming.” The bottle is made from 100% recycled wild flint glass, has a closure made from local cork and a paper collar rather than a plastic or tin capsule.

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