IKEA is offering meatball-scented candles to celebrate the 10th anniversary of its loyalty programme in the US.
A creative way to impress customers
IKEA's Swedish meatballs, which are a perfect combination of beef and pork, have become synonymous with the global furniture giant. IKEA even revealed detailed instructions on how to make the famous meatballs at home to keep customers happy during the pandemic. Now, IKEA is offering meatball-scented candles as a sweepstakes event for “IKEA Family” loyalty club members to celebrate the 10th anniversary of its programme. U.S. customers have until August 22 to enter the sweepstake which will see 1,925 lucky people win one of the limited-edition Huvudroll meatball candles.
Why do they sell meatballs?
IKEA launched its famous meatballs in 1985 and now sells a billion of them every year. The psychology behind selling food in IKEA stores is simple. “When you feed, they stay longer, they can talk about their purchases, and they make a decision without leaving the store," Gerd Diewald, who runs IKEA’s U.S. food operations said. IKEA first tested this theory in 1958. It was a hit and serving food in stores has been a part of their core strategy up to this day. To enter the giveaway for the HUVUDROLL candle, visit the website.
