The New Zealand Winegrowers' Association Calls for a White Wine Emoji

New Zealand Winegrowers' Association launches petition.

© Zan via Unsplash

New Zealand Winegrowers' Association launches petition

New Zealand Winegrowers' Association launches petition.

© Zan via Unsplash

http://www.falstaff.com/en/nd/new-zealand-winegrowers-association-calls-for-white-wine-emoji/ The New Zealand Winegrowers' Association Calls for a White Wine Emoji The New Zealand Winegrowers’ Association has launched an initiative to introduce a white wine emoji in spring 2022. http://www.falstaff.com/fileadmin/_processed_/3/9/csm_2640-c-zan-WrueFKpTlQs-unsplash_428fac82cf.jpg

With the ever growing selection of so-called emojis – small digital symbols for communication in social media – pretty much every earthly emotion and everyday object can be visualised. However, those who want to send a white wine emoji will search in vain, because although white wine is a fact of the industry, so far there are only emojis for red wine, sparkling wine and beer.

New Zealand Winegrowers' Association launches petition

If it were up to the New Zealand Winegrowers' association, this situation would have changed long ago. For this reason, the winegrowers' association of the island state started a petition in spring 2022 with the aim of convincing the Unicode Consortium, which is responsible for the selection of new emojis, that the country's export hit - mainly Sauvignon Blanc - deserves a long overdue white wine emoji. The association already had designs for such an emoji made and the initiative of the New Zealand Winegrowers quickly enjoyed great popularity. Within the first weeks, people from all over the world signed the petition - from Cyprus to Vietnam.

As early as in 2019, the Kendall-Jackson Winery from California tried to convince the consortium to release a white wine emoji with a 19-page petition – without success.

A decision of the consortium regarding the new application is expected by the end of the year. White wine fans will be curious.