Rome has introduced machine-made pizza sold around the clock by vending machine. For five Euros, hungry punters can have freshly baked pizza, choose a topping, and watch it being made behind a glass window. It takes you around three minutes from payment to pizza. Massimo Bucolo’s Mr. Go Pizza offers four varieties: Margherita, Diavola, Pancetta and Margherita Quattro Formaggi. The pizzas are made by machine and delivered in a box with cutlery.
Bucolo did a lot of research and consulted with food suppliers to ensure his pizzas are of the highest quality. Mr. Go Pizza, as the venture is called, hopes to cater to busy workers and youngsters out at all hours. It is the first pizza vending machine that operates 24/7.
Whether the pizza vending machine is a gimmick or will become an enduring feature remains to be seen: there is tough competition for the venture getting a slice of the market.
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