Royal Warrant holders will have to reapply after Queen’s death
The Royal Warrant of Appointment on a bottle of Heinz ketchup
After the death of Queen Elizabeth II, brands granted a Royal Warrant will have to reflect the change in monarch and discontinue their use of the Royal Arms. This means more than 800 companies including Heinz, Coca-Cola and Bollinger Champagne will have two years to drop the use of the Royal Arms and re-apply to King Charles III.
As those warrants are now all void, brands are required to change the labels on their marketing and products, along with an explanation of who granted the warrant and the nature of the goods or services provided which earned the warrant.
Royal Warrants have been issued since the 15th century as a way of recognising brands that supply goods to senior royals. According to The Independent, there are approximately 875 Royal Warrants at any one time, held by around 800 companies or individuals, but it changes almost monthly. A Royal Warrant is usually granted for up to five years and reviewed the year before it is due to expire.
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