Top Tips for Buying En Primeur

The en primeur campaign refers to a principle devised by the wine trade in Bordeaux, which on the one hand means wine producers receive money for wine that is still in the barrel and on the other, gives customers the opportunity to buy the most sought-after wines from Bordeaux before they have been bottled and put on the market. So you buy and pay for the young wine while it is still maturing in barrel and get the finished wine delivered about a year and a half later. The advantage for the consumer is a significantly better price than the one charged by specialist retailers later.