10-dollar Mystery Scoops: New York ice cream parlor bets big on surprises

The Editors, 01.04.2025

Ordering an ice cream cone without knowing what flavor you're getting – for 10 dollars a scoop? In Manhattan, a new ice cream parlor is causing a stir by appealing to customer curiosity.

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A novel concept is causing a stir in Manhattan: The ice cream parlor Surprise Scoop in the East Village has neither a menu or a counter, customers simply recieve a randomly selected flavor at pickup. Called "flavor roulette", it's certainly a gamble, considering they charge 10 dollars per scoop. While some celebrate the concept as a fun foodie challenge for the adventurous, others consider it an overpriced gimmick.

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