Assaf Granit: 30 seconds for a smile

In Israel, Assaf Granit cannot cross the street unrecognized. He is a star there with his own TV shows and lucrative advertising contracts, who has to sign autographs and pose for selfies. Granit laid the foundations for his success in Jerusalem, his home town. In the modern west of the Israeli capital, the chef runs one of the country's most popular restaurants: "Machneyuda", named after the famous food market just a street corner away. The atmosphere in the two-storey restaurant is vibrant and frenetic, the music as loud as at a party even at midday. The tables are close together and offer a view of the hustle and bustle in the open kitchen.