Beer cans destroyed following complaint by Champagne trade body

The Editors, 25.04.2023

More than 2,000 cans of Miller High Life beer crushed due to use of ‘The Champagne of Beers’ slogan.

It may only be words to some, but they certainly cause a stir amongst the Champagne houses when not used ‘correctly’, with Belgian customs officials acceding to a request that a consignment of Miller High Life beer arriving in the country should be crushed.