Advertisement
It all started around the turn of the millennium: For Chinese investors, Bordeaux seemed like a land where gold could be mined. Since their compatriots at home were becoming more and more interested in Bordeaux red wine, the purchase of a château and its vineyards seemed to be a crisis-proof investment: Once a good name for the winery had been established at home in China, the investors calculated that the wine, which was produced with low running costs, could be sold to the wealthy urban elites in China with high profit margins. At that time, celebrities, such as the actress Zhao Wei and the billionaire Jack Ma, also invested in Bordeaux estates.
Advertisement