Ed Sheeran pairs his new album with an ice cream flavor

Making music a a multi-sensory experience has always been elusive. You can gaze at the album cover or a poster while listening – or, as of recently, you can actually taste the album. British singer and four-time Grammy winner Ed Sheeran is now providing exactly that: Just a few days before the release of his eighth studio album, he's inviting his fans and ice cream lovers to dig into his music – quite literally.