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On Friday morning, we receive a pleasant phone call: "We're making wine again," says a delighted Elena Penna on the other end of the receiver, "we can't live without it". Elena Penna and Luca Currado Vietti had for decades the top Barolo winery Vietti in Castiglione Falletto and led it to the top of the worlds wine scene. Then the break with the relatives, Vietti was sold to the American entrepreneurial family Krause . After continuing to run the company, which was founded at the end of the 19th century by their ancestor Carlo Vietti, until January 2023, Luca - oenologist for the last 35 vintages - and Elena - sales and marketing manager - decided to embark on their own project.
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