How Alan Faena is Revolutionizing the Hotel Industry

Always dressed in white, usually wearing a hat: This is how we expect to see Alan Faena. Born in Argentina, he has been one of the most flamboyant figures on the international hospitality scene since he opened his first major project in Buenos Aires. But his success story began much earlier when, in 1985 – driven by the irrepressible desire to create something – Faena founded his fashion label Via Vai. He was just 22 years old. He continued to work as a fashion designer for the next ten years, until he sold the brand. Faena was destined for greater things.