How Wölffer Estate help drive America’s thirst for Rosé

With summer officially underway and rosé flowing freely, it’s hard to believe there was a time when pink wine wasn’t in fashion in the United States. But at Wölffer Estate on Long Island in New York State, rosé has long been in the winery’s DNA. The winery was one of the first to promote a dry rosé in the U.S. and played a large part in fueling rosé as a lifestyle wine. With the estate set to celebrate its 35th anniversary this year, Roman Roth, Wölffer’s winemaker and partner, reflects on the ascent of the pink wine in the U.S., and the estate’s role in its popularity.