Iloncello: New limoncello with an "it" factor

When a gastronomy innovator and an advertising professional join forces, you can bet your money that the result will be a product with great trend potential. And when the friendship factor is added to the expertise, then authenticity is not neglected either. Iloncello is the name of the limoncello jointly created by Neni Managing Director Ilan Molcho and DMB Managing Director Marcello Demner. The interior and its shell are correspondingly well thought out. Ilan Molcho's high standards for a purified and desugared list of ingredients and Demner's branding school form a harmonious whole here. The smart name Iloncello – a portmanteau of the two friends' first names – does the rest.