I'm with you: Avril Lavigne launches her own wine

With the release of her own signature wine, Lavigne joins a number of celebrities trying to gain a foothold in the beverage market. Produced by the Californian vineyard Banshee Winery, Lavigne's Pinot Noir is not the first collaboration between the two: the Sonoma county estate already sponsored the singer's last tour. To mark the launch of the wine, a large sum was donated to "She is The Music", a charity committed to giving women better opportunities in a male-dominated music industry.