Japan urges young people to drink more alcohol to boost the economy

Japan is dealing with an unusual problem – its people do not consume enough alcohol, a trend that has hit the country’s tax coffers. Alcohol consumption in Japan has fallen significantly from an average of 100 litres per person in 1995 to 75 litres in 2020 (average per adult annual intake of booze), according to figures from the National Tax Agency (NTA) quoted by The Guardian.