Lady Gaga & Dom Pérignon do it again with Rosé 2008

In spring 2021, Dom Pérignon announced the cooperation with the pop icon and support for the Born This Way Foundation, which works to improve the mental health of young people. The collaboration was described as the encounter between two creative forces, with Lady Gaga, "inspiring us to dream, to experiment, to express ourselves" and Dom Pérignon "perpetually exploring the edge of creation".