Longevity: Discover What's Behind the "Unprecedented Boom"

“We’re experiencing an unprecedented boom,” says Dr. Harry König, head of the Medical Care Center at Brenners Park-Hotel in Baden-Baden. Demand for customized wellness concepts focused on health and well-being is higher than ever. The reasons are varied, but a major turning point was the COVID-19 pandemic: “Since COVID, health has once again become our greatest asset,” König explains—a sentiment echoed by many experts. People want to stay as vital as possible for as long as possible—and they’re willing to pay top dollar for it.