Luxury travel rethought: more quality, less status

Luxury has a new meaning. Instead of status symbols and big names, what counts for many travelers today is how pampered and cared for they feel. This is one of the key findings of the "Travelzoo Luxury Report 2025", which is based on a survey of 1,612 people from Germany. According to the report, luxury travel stands for authentic quality, conscious enjoyment and value orientation. Guests expect tangible excellence - without exaggerated prices and brand staging.