Nestlé and Starbucks Extend Coffee Partnership to New Markets

The global coffee alliance since 2018 The two famous consumer brands started forming their global coffee alliance in 2018 with Nestlé having the exclusive rights to market Starbucks coffees and teas in global markets. The purchase included Starbucks®, Seattle’s Best Coffee®, Starbucks Reserve®, Teavana™, Starbucks VIA® and Torrefazione Italia® and the distribution deal cost Nestlé $7.15 billion for the exclusive right to market, sell and distribute Starbucks products.