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At the beginning of the 20th century, the New York Times built a striking high-rise building on 42nd Street, between 7th Avenue and Broadway. The building, initially known as "The Times Tower", later became famous as "One Times Square". Finally, on April 8, 1904, then Mayor George McClellan signed a resolution officially renaming the square north of the building "Times Square". "Times Square is the name of the city's new center," was the headline of the eponymous daily newspaper the next morning.
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