Penfolds Bin 8 

Penfolds Brings Immersive Pop-Up Experience to Harrods

Hanh Dinh, 20.04.2022

The iconic Australian winemaker will run its 'Venture Beyond' programme at London’s Harrods in May, offering a personalised gifting event with limited-release products and immersive popup experience.

Advertisement

The month of May will see a special collaboration between one of the most famous Australian wine producers and Harrods London, the biggest department store in Europe. Under the new “Venture Beyond” programme, which comes to life at Harrods for a month, Penfolds will launch a series of collectable gifting wines that explore space travel. They include a moon crater gift canister for Penfolds Bin 8 Shiraz Cabernet (£25/$33 RRP) and space-inspired gift boxes for Penfolds Max’s (£20/$26 RRP) and Koonunga Hill (£10/$13 RRP) ranges.

Read more

Advertisement