Quiet Luxury: Exclusivity and Understatement

The Falstaff Travel Editors, 09.02.2024

Wellness in the Maldives, skiing in the Alps or a luxury vacation in a five-star hotel? That's far too ordinary! The travel elite rely on absolute discretion, secret villas and secluded properties that are not so easy to reach.

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Quiet luxury has been making the rounds in the fashion world as an aesthetic category for some time now: It's high-quality clothing that doesn't flaunt logos, but instead pays attention to minimalism. Only those who decode the brands behind it are aware of their exclusivity - Loro Piana, Tom Ford; every Japanese quality outfitter who abhors color as a slip into vulgarity. The HBO series Succession has brought quiet luxury into the mainstream. Or, at least, it has lifted the curtain a little on the sense of style of the top one percent.

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