Richard Branson's breathtaking new hotel on Mallorca

A dream over 20 years in the making: The road to adding his passion project Son Bunyola in Majorca's Serra de Tramuntana to his prestigious Virgin Limited Edition was a long one for entrepreneur and hotel magnate Richard Branson – but his patience has paid off. He had already purchased the property back in the late 1990s, but problems with the building permits hampered his vision. As beautiful as the Finca in the Majorcan countryside was, renovations were essential. He eventually sold the property again, but he could not let it go. When it unexpectedly reappeared on the market, he bought it back, securing official permission from a new city council to begin work. After two years of intensive renovation, the idyllic hideaway finally opened its doors this June - and Falstaff TRAVEL was there.