The idea of not eating meat is becoming more mainstream – and restaurants will take this into account.

The appeal of vegetarianism grows as awareness and production processes evolve

Natasha Spencer-Jolliffe, 19.09.2022

The next generation of plant-based food launches stands to achieve greater success and drive vegetarianism, research suggests.

A 2022 survey by Blue Horizon and Boston Consulting Group (BCG) anticipates a +100% potential rise in exclusive or near-exclusive users of alternative proteins if producers can overcome barriers to their uptake, namely those relating to health and nutrition, taste and safety.

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The appeal of vegetarianism grows as awareness and production processes evolve