Star designer Cordula Alessandri develops labels for winemakers around the world from her studio in Vienna.

The fabulous world of wine labels

Peter Moser, 09.08.2023

The true face of wine: On the one hand, the label on a wine bottle serves as the winemaker's business card; on the other hand, it provides information about essential components such as variety and age.

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Some labels have long been legendary and easily recognised even from a distance, very many others are rather average. And only a few of them are really famous - and are either simple or extravagant, modern or classic, or adorn themselves with the works of great artists. As you can see, the creative bandwidth is almost inexhaustible. This is fortunate, because never before in the history of viticulture has there been such a wide variety of products - and thus such a need for ever new presentations.

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