The most visited countries in the world

Hannah Speyer, 05.06.2025

Which countries are drawing the biggest crowds in global tourism? The latest 2024 UNWTO ranking reveals where international travelers are heading in the greatest numbers.

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Which countries attract the most international guests worldwide? The latest tourism figures from the UN World Tourism Organization (UNWTO) provide some insight. In its regularly published World Tourism Barometer, destinations are ranked according to visitor numbers, tourism revenue and expenditure by international travelers. The ranking for 2024 shows that Europe remains the clear favorite - but Asia is catching up too!

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