The "set jetting" trend is booming: off to Pitigliano!

The Falstaff Travel Editors, 24.10.2025

Just recently admired in films and series, the location is already becoming a vacation destination for many - Gen Z in particular has fallen for the "set jetting" trend, as recent studies show.

Cinema as the new travel guide? Movies and series seem to be the new sources of inspiration for vacation planning. This is according to the latest travel trend report Unpack '26 from Expedia. The locations of films and series such as "Downton Abbey: The Grand Finale", "Jay Kelly" and "Vaiana" are considered future contenders for top travel destinations.

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The "set jetting" trend is booming: off to Pitigliano!