This Is Why the Food Prices at the 2026 Winter Olympics Are Causing a Stir

Sticker shock has become part of the ritual at major sporting events. Whether it’s the overpriced beer or the humble snack that suddenly costs twice what you’re used to paying, fans have come to expect inflated prices. A bratwurst that once went for €2.50 at a soccer stadium can now run close to €5. In the U.S., the numbers have risen even more: at the recent US Open, the signature cocktail was priced at $23, beer at $13, and chicken tenders at a steep $25. Against that backdrop, the food price lists currently circulating for the 2026 Winter Olympics feel almost too good to be true.