This premium airline is starting its own lifestyle brand

The world-renowned airline Cathay Pacific is introducing a new lifestyle brand in the premium travel segment. From now on, Cathay will celebrate travel, and the passion that goes with it, as a lifestyle. Customers can look forward to many new high-end offerings in the areas of vacations, shopping, dining, wellness and payment. Asia Miles - Cathay Pacific's internal currency - can be earned and redeemed in all these categories.