Time Well Spent: Discovering Oslo with Watchmaker Martin Smogeli

Anders Modig Davin, 24.12.2025

Entrepreneur and watchmaker Martin Smogeli, co-founder of the Norwegian brand “Micromilspec”, built a business by necessity and precision. But when he’s not exploring the high engineering of military-grade timepieces, he’s diving fork-first into Oslo’s vibrant culinary scene. Here, Smogeli shares his favorite spots in the Norwegian capital—where design, taste, and creativity meet.

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When Martin Smogeli wanted a watch tough enough for military use yet fully customizable, he couldn’t find one. So he built it himself—partnering with elite suppliers from Switzerland and across Scandinavia. The result was Micromilspec, launched in 2019 with co-founder Henrik Rye, and now one of the driving forces behind the Nordic watch revival.

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