Tiramisu Fever at the Olympic Games—The Surprising Story Behind the Classic

The Editors, 17.02.2026

At the Winter Games in Milan–Cortina, the Italian classic has become a social media sensation. Few realize that its history stretches far beyond today’s social media hype.

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At the Winter Games, the spotlight isn’t reserved for medals alone. In Milan–Cortina, it’s tiramisu that’s stealing the show. Two years after Henrik Christiansen became the viral “Muffin Man” in Paris, 19-year-old snowboarder Jonas Hasler is creating a wave of sweet excitement. Filming himself in the Olympic canteen, he hails tiramisu as the “new chocolate muffin” and rates it 12 out of 10. More than three million views later, the dessert is a medal contender in its own right.

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