What Makes a Wine Authentic?

If you read enough tasting notes and wine writing, you quickly catch on to what wineries want to communicate. You will get the impression that winemakers are obsessed with making long-lived wines or showcasing kaleidoscopic complexity. Terroir is a word that constantly crops up, as does elegance, length, nuance and so on. Yet read between the lines and you will soon realise what all of this adds up to: authenticity. The holy grail of the wine world.