Why We Keep Buying Vitamin Water (Despite Knowing Better)

Functional drinks are the new superfood. Magnesium-enriched alcohol-free beer, vitamin water, drinks rich in fiber, recovery shots after workouts—they promise more energy, sharper focus, radiant skin and a happier microbiome. Designed to fit seamlessly into a “conscious” lifestyle, they suggest that better health can be just a sip away. But are the benefits real—or is it just smart marketing at work?