Zero Blanc de Blancs: Elton John launches alcohol-free sparkling wine

Sir Elton John is one of the most celebrated singer-songwriters of his generation. Now, the multiple Grammy Award winner is venturing into the world of sparkling wine. In collaboration with Benchmark Drinks, he is launching his Zero Blanc de Blancs sparkling wine on the UK market—a finely crafted sparkling Chardonnay that is entirely alcohol-free. His belief: time spent together should feel good—both in the moment and the next morning—whether enjoyed at home, during grand celebrations, or anywhere in between.