{"id":26963,"date":"2023-09-13T11:36:08","date_gmt":"2023-09-13T09:36:08","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=26963"},"modified":"2023-09-13T12:43:55","modified_gmt":"2023-09-13T10:43:55","slug":"junge-influencer-sollen-ao-hostels-zu-mehr-nachhaltigkeit-verhelfen","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/junge-influencer-sollen-ao-hostels-zu-mehr-nachhaltigkeit-verhelfen\/","title":{"rendered":"Junge Influencer sollen A&#038;O Hostels zu mehr Nachhaltigkeit verhelfen"},"content":{"rendered":"<p>A&amp;O Hostels will nachhaltiger werden und setzt dabei auf Ideen und Anregungen von jungen Menschen. \u00bbWer k\u00f6nnte uns besser unterst\u00fctzen als junge Menschen, die leidenschaftlich gerne und verantwortungsbewusst reisen?\u00ab, so CMO Phillip Winter. Deshalb wendet sich Europas gr\u00f6\u00dfte Hostelkette mit ihrer j\u00fcngsten Kampagne \u00bbGemeinsam nachhaltig \u2013 Selfies for Sustainability\u00ab an junge Influencer.<\/p>\n<p>Diese k\u00f6nnen sich \u00fcber ein <a href=\"https:\/\/www.aohostels.com\/de\/influencer\/\" target=\"_blank\" rel=\"noopener\">Kontaktformular<\/a> online direkt beim Social-Media-Team von A&amp;O bewerben. Die Anzahl der Follower spiele dabei eine eher nachgeordnete Rolle, verr\u00e4t Winter: \u00bbDie werden wir ganz individuell bewerten.\u00ab Mit Hilfe von Interviews, Posts, Stories oder Reels erhofft sich das A&amp;O-Team konstruktives Feedback und konkrete Impulse f\u00fcr mehr Nachhaltigkeit. Die ersten Inputs und Anregungen sollen bis Ende des Jahres in die Tat umgesetzt werden, wagt A&amp;O-Head-of-Marketing Matthias Ernst eine Prognose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Europas gr\u00f6\u00dfte Hostelkette launcht \u00bbSelfies for Sustainability\u00ab-Kampagne.<\/p>\n","protected":false},"author":5,"featured_media":26994,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[],"class_list":["post-26963","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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