{"id":27570,"date":"2023-10-11T11:30:14","date_gmt":"2023-10-11T09:30:14","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=27570"},"modified":"2023-10-23T12:55:39","modified_gmt":"2023-10-23T10:55:39","slug":"motel-one-holt-ehemalige-mcdonalds-managerin","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/motel-one-holt-ehemalige-mcdonalds-managerin\/","title":{"rendered":"\u00bbMotel One\u00ab holt ehemalige McDonald&#8217;s-Managerin"},"content":{"rendered":"<p>Ein echter Personalcoup ist \u00bb<strong>Motel One<\/strong>\u00bb gelungen: Die <strong>Hotelkette<\/strong> hat\u00a0<strong>Susan Schramm als Chief Marketing Officer (CMO)<\/strong> gewonnen. Sie \u00fcbernimmt die Aufgaben von <strong>Ursula Schelle-M\u00fcller<\/strong>, die mit ihrem Mann <strong>Dieter M\u00fcller<\/strong> die Marke \u00bbMotel One\u00ab aufgebaut. Aus <strong>M\u00fcnchen<\/strong> heraus, wo die Hotelkette ihren Firmensitz hat, wird Schramm gemeinsam mit ihrem Team das Marketing f\u00fcr derzeit 13 internationale M\u00e4rkte steuern.<\/p>\n<p>Als CMO soll sie neben der weiteren <strong>Internationalisierung und Digitalisierung<\/strong> des Unternehmens den Aufbau der Marke \u00bb<strong>The Cloud One<\/strong>\u00ab mitgestalten. Derzeit ist das Unternehmen mit 90 Hotels in 13 L\u00e4ndern vertreten und beabsichtigt, die Pr\u00e4senz in den bestehenden L\u00e4ndern auszubauen und neue L\u00e4nder zu er\u00f6ffnen.<\/p>\n<h2>20 Jahre f\u00fcr McDonald&#8217;s<\/h2>\n<p>Schramm hat sich einen Namen bei <strong>McDonald&#8217;s Deutschland<\/strong> gemacht, wo sie bis Juli 2022 sechs Jahre lang als Marketingchefin fungierte, bevor sie das Unternehmen auf eigenen Wunsch verlassen hat. 2020 wurde sie mit dem von Serviceplan, FAZ, Ad Alliance und Salesforce veranstalteten <strong>\u00bbCMO of the Year\u00ab-Award<\/strong> ausgezeichnet. Insgesamt war sie \u00fcber 20 Jahre f\u00fcr den Fast-Food-Riesen t\u00e4tig.<\/p>\n<p>Bei McDonald&#8217;s Deutschland war Susan Schramm die <strong>erste Frau in der Unternehmensgeschichte<\/strong>, die als <strong>Vorst\u00e4ndin und CMO<\/strong> das Marketing verantwortete. Sie war zudem <strong>Mitglied des globalen Marketing Leadership Boards<\/strong>. Die neue \u00bbMotel One\u00ab-Marketingchefin begann ihre Karriere bei der Agentur <strong>Heye DDB<\/strong>. Im Anschluss war sie knapp zwei Jahre als Account Director bei <strong>W\u00e4chter &amp; W\u00e4chter Advertising<\/strong> in M\u00fcnchen t\u00e4tig, bevor sie 2001 in der <strong>McDonald&#8217;s-Zentrale in Chicago<\/strong> anheuerte. Im Jahr 2003 wechselte Schramm zu McDonald&#8217;s Deutschland, wo sie in verschiedenen Funktionen t\u00e4tig war, bis sie zuletzt die Gesamtverantwortung als Vorstand f\u00fcr den Marketingbereich trug.<\/p>\n<h2>Gro\u00dfe Reputation und Erfahrung<\/h2>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>\u00bbSeit vielen Jahren beobachte ich die beeindruckende Entwicklung von \u203aMotel One\u2039. Mit einer einzigartigen Kombination aus <strong>Qualit\u00e4t, Komfort, Design und Preis<\/strong> hat die Marke eine der erfolgreichsten Unternehmensgeschichten der letzten Jahrzehnte geschrieben. Ich freue mich sehr, zuk\u00fcnftig Teil dieser Geschichte zu sein und einen Beitrag zum weiteren Erfolg der Marke und des Unternehmens leisten zu d\u00fcrfen\u00ab, kommentiert Susan Schramm ihre neue Aufgabe.<\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Daniel M\u00fcller, Co-CEO bei Motel One, erg\u00e4nzt: \u00bbWir freuen uns sehr, dass wir mit Susan Schramm nicht nur eine CMO mit <strong>gro\u00dfer Reputation und Erfahrung<\/strong> gewinnen konnten, sondern damit auch einen weiteren Schritt Richtung Digitalisierung und Internationalisierung der Marke \u203aMotel One\u2039 legen ko\u0308nnen.\u201c<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Susan Schramm ist neue Marketingchefin der Hotelkette.<\/p>\n","protected":false},"author":141,"featured_media":27787,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[230,240,184,218,196],"class_list":["post-27570","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-fast-food","newstag-female","newstag-hotellerie","newstag-karriere","newstag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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