{"id":28652,"date":"2023-12-06T18:40:19","date_gmt":"2023-12-06T17:40:19","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=28652"},"modified":"2023-12-06T18:40:19","modified_gmt":"2023-12-06T17:40:19","slug":"wientourismus-anita-paic-uebernimmt-leitung-der-abteilung-b2b-management","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wientourismus-anita-paic-uebernimmt-leitung-der-abteilung-b2b-management\/","title":{"rendered":"WienTourismus: Anita Paic \u00fcbernimmt Leitung der Abteilung \u00bbB2B Management\u00ab"},"content":{"rendered":"<p><strong>Anita Paic<\/strong> wird ab 1. M\u00e4rz 2024 das Team des <strong>WienTourismus<\/strong> verst\u00e4rken: Als <strong>Leiterin der Abteilung \u00bbB2B Management\u00ab<\/strong>, zu der auch das \u00bb<strong>Vienna Convention Bureau<\/strong>\u00ab geh\u00f6rt, wird sie k\u00fcnftig f\u00fcr die internationale Positionierung Wiens als Reise- und Meetingdestination im B2B-Segment verantwortlich zeichnen. Sie folgt in dieser Position auf <strong>Christian Woronka<\/strong>, der das Unternehmen Ende des Jahres verlassen wird.<\/p>\n<p>Das Team \u00bbInternational B2B Relations\u00ab ist <strong>Hauptansprechpartner f\u00fcr die Reiseindustrie<\/strong> und agiert als Vermittler zwischen der Wiener und der internationalen Reisebranche. Der Fokus liegt auf der <strong>Planung und Organisation von Marketingma\u00dfnahmen<\/strong> f\u00fcr definierte touristische Herkunftsm\u00e4rkte mit schwerpunktm\u00e4\u00dfigem Fokus auf Premiumzielgruppen, die Positionierung Wiens als Kunst- und Kulturmetropole und die Ansprache des globalen Luxusreisesegments. Das Team \u00bbB2B Marketing Communications\u00ab verantwortet dabei jene Kommunikationsinitiativen des WienTourismus, die sich an die Bereiche Travel Trade, internationale Mobilit\u00e4t und Meeting Industry richten.<\/p>\n<p class=\"text\">Paic gilt als <strong>Expertin f\u00fcr strategische Marketing-Kommunikation<\/strong> und kann auf l<strong>angj\u00e4hrige internationale Konzernerfahrung<\/strong> zur\u00fcckblicken. Sie war unter anderem f\u00fcr die <strong>FMTG Falkensteiner Michaeler Tourism Group<\/strong>, die <strong>Sacher Hotels<\/strong> sowie <strong>Marriott International<\/strong> in leitender Funktion t\u00e4tig. Weiters zeichnete sie in den Jahren 2009 bis 2016 als Leiterin des Sales Department f\u00fcr die Vertriebsstrategie der <strong>Vereinigten B\u00fchnen Wien<\/strong> verantwortlich. Die geb\u00fcrtige Kroatin ist bilingual in Wien aufgewachsen, <strong>diplomierte Tourismuskauffrau<\/strong>, <strong>akademisch gepr\u00fcfte Werbekauffra<\/strong>u, absolvierte ihren <strong>Executive Master of Business Administration<\/strong> an der Wirtschaftsuniversit\u00e4t Wien sowie ihren <strong>Master of Arts f\u00fcr Wirtschafts- und Organisationspsychologie<\/strong> an der Donau-Universit\u00e4t Krems.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die 52-J\u00e4hrige wird ab M\u00e4rz 2024 f\u00fcr die internationale Positionierung Wiens als Reise- und Meetingdestination im B2B-Segment verantwortlich sein. Sie folgt auf Christian Woronka.<\/p>\n","protected":false},"author":141,"featured_media":28653,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[218,196,79,51],"class_list":["post-28652","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-karriere","newstag-marketing","newstag-tourismus","newstag-wien"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WienTourismus: Anita Paic \u00fcbernimmt Leitung der Abteilung \u00bbB2B Management\u00ab - Falstaff Profi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wientourismus-anita-paic-uebernimmt-leitung-der-abteilung-b2b-management\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WienTourismus: Anita Paic \u00fcbernimmt Leitung der Abteilung \u00bbB2B Management\u00ab - Falstaff Profi\" \/>\n<meta property=\"og:description\" content=\"Die 52-J\u00e4hrige wird ab M\u00e4rz 2024 f\u00fcr die internationale Positionierung Wiens als Reise- und Meetingdestination im B2B-Segment verantwortlich sein. 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