{"id":28656,"date":"2023-12-06T20:54:36","date_gmt":"2023-12-06T19:54:36","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=28656"},"modified":"2023-12-07T10:24:03","modified_gmt":"2023-12-07T09:24:03","slug":"virtuelle-pizza-kette-milano-vice-sackt-ueber-8-millionen-euro-ein","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/virtuelle-pizza-kette-milano-vice-sackt-ueber-8-millionen-euro-ein\/","title":{"rendered":"Virtuelle Pizza-Kette \u00bbMilano Vice\u00ab sackt \u00fcber 8 Millionen Euro ein"},"content":{"rendered":"<p>Noch keine eineinhalb Jahre ist es her, dass \u00bb<strong>Milano Vice<\/strong>\u00ab mit seinem Start als <strong>virtuelle Pizza-Restaurantkette<\/strong> einen regelrechten <strong>Hype<\/strong> ausgel\u00f6st hat. Das <strong>Berliner Dark-Kitchen-Start-up<\/strong>, gegr\u00fcndet von den ehemaligen \u00bbDelivery Hero\u00ab-Mitarbeitern <strong>Rudolf Donauer<\/strong> und <strong>Dennis Murselovic<\/strong>, wurde im Juli 2022 gelauncht und hat mit seinem durchdachten Markenkonzept, den <strong>auff\u00e4lligen gelben Pizzakartons<\/strong> und einer starken Online-Pr\u00e4senz sofort f\u00fcr Furore gesorgt.<\/p>\n<h2>\u00bbGhost Kitchen\u00ab neu gedacht<\/h2>\n<p>Jetzt konnte \u00bbMilano Vice\u00ab mit seinem innovativen Franchise-Konzept im Rahmen einer <strong>Serie-A-Finanzierungsrunde<\/strong> eine Reihe von Investoren \u00fcberzeugen und f\u00fcr seine Expansionsbestrebungen <strong>neun Millionen Dollar (8,36 Millionen Euro)<\/strong> einsammeln, <a href=\"https:\/\/www.businessinsider.de\/gruenderszene\/business\/milano-vice-bekommt-mehr-als-acht-millionen-euro-in-series-a-runde\/\" target=\"_blank\" rel=\"noopener\">berichtet \u00bbGr\u00fcnderszene\u00ab exklusiv<\/a>. Die Finanzierungsrunde wird von der New Yorker VC-Firma Coefficient Capital angef\u00fchrt. Auch die Unternehmensgruppe \u00bbGeschwister Oetker\u00ab ist mit an Bord.<\/p>\n<p>Das <strong>Konzept des Berliner Start-ups<\/strong> unterscheidet sich von anderen \u00bbGhost\u00ab- bzw. \u00bbDark Kitchen Restaurants\u00ab in einem entscheidenden Punkt: W\u00e4hrend sonst die Anbieter ihre Standorte kaufen oder anmieten m\u00fcssen, lagert \u00bbMilano Vice\u00ab die Arbeit <strong>an bereits etablierte Standorte<\/strong> \u2013 darunter auch B\u00e4ckereien oder Imbisse \u2013 aus. Die Franchisepartner d\u00fcrfen bis zu 30 Prozent des Bestellpreises einbehalten. <span style=\"font-size: 16px;\">\u00bbIn Europa werden jede Sekunde mehr als 50 Pizzen konsumiert. Unser Ziel ist es, \u203aMilano Vice\u2039 als <strong>dominierenden Anbieter<\/strong> einer neuen Generation von virtuellen Food-Franchise-Marken in Europa zu etablieren\u00ab, so Gesch\u00e4ftsf\u00fchrer Rudolf Donauer.<\/span><\/p>\n<h2>1 Million Pizzen in 2 Jahren<\/h2>\n<p>Seit dem Start der Testphase im J\u00e4nner 2022 hat \u00bbMilano Vice\u00ab deutschlandweit bereits \u00fcber <strong>eine Million Pizzen<\/strong> verkauft. Aktuell kooperiert das Unternehmen mit <strong>\u00fcber 60 Partnern<\/strong>, wei\u00df \u00bbGr\u00fcnderszene\u00ab. Dar\u00fcber hinaus wurde im Oktober 2023 ein von den Berlinern selbst gef\u00fchrter <strong>Pop-up-Standort<\/strong> in der deutschen Hauptstadt er\u00f6ffnet. Mit dem frischen Kapital will \u00bbMilano Vice nun seine <strong>physische Pr\u00e4senz<\/strong> durch weitere kleinformatige Standorte erweitern und seine <strong>Multichannel-Strategie<\/strong> ausbauen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das gehypte Berliner Dark-Kitchen-Start-up holte sich im Rahmen einer Finanzierungsrunde frisches Kapital, um seine Expansion voranzutreiben. <\/p>\n","protected":false},"author":141,"featured_media":28658,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[189,142,248,259,134],"class_list":["post-28656","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-berlin","newstag-deutschland","newstag-franchise","newstag-pizza","newstag-start-up"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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