{"id":28869,"date":"2024-01-02T13:51:39","date_gmt":"2024-01-02T12:51:39","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=28869"},"modified":"2024-01-03T15:57:38","modified_gmt":"2024-01-03T14:57:38","slug":"nach-insolvenz-neustart-fuer-biogetraenkehersteller-pona","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/nach-insolvenz-neustart-fuer-biogetraenkehersteller-pona\/","title":{"rendered":"Nach Insolvenz: Neustart f\u00fcr Biogetr\u00e4nkehersteller \u00bbPona\u00ab"},"content":{"rendered":"<p>Der Biogetr\u00e4nkehersteller <strong>Pona Sonst Nix GmbH<\/strong>, der vergangenen Sommer Insolvenz anmelden musste, wagt einen <strong>Neustart<\/strong>. Die Marken \u00bb<strong>Pona<\/strong>\u00ab, \u00bb<strong>Ich bin Was?er<\/strong>\u00ab, \u00bb<strong>Bittersch\u00f6n<\/strong>\u00ab und \u00bb<strong>Tssschk<\/strong>\u00ab werden gemeinsam mit <strong>Wolfgang Fojtl<\/strong>, Unternehmer im Premium-Bio-Lebensmittelbereich und Eigent\u00fcmer der Marke \u00bb<a href=\"https:\/\/www.verival.at\/\" target=\"_blank\" rel=\"noopener\"><strong>Verival<\/strong><\/a>\u00ab, in einem <strong>neuen Unternehmen<\/strong> weitergef\u00fchrt. \u00bbPona\u00ab-Gr\u00fcnderin\u00a0<strong>Anna Abermann<\/strong> wird in der neu gegr\u00fcndeten Firma nun <strong>erstmals Mehrheitsgesellschafterin<\/strong> sein und somit nicht nur das Gesicht, sondern auch die vollinhaltlich verantwortliche Person hinter den Marken \u00bbPona\u00ab, \u00bbIch bin Was?er\u00ab, \u00bbBittersch\u00f6n\u00ab und \u00bbTssschk\u00ab sein.<\/p>\n<figure id=\"attachment_28872\" aria-describedby=\"caption-attachment-28872\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-28872\" src=\"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2024\/01\/Wolfgang-Fojtl-c-Verival-1500-1024x683.jpg\" alt=\"Wolfgang Fojtl \u00a9 Verival\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2024\/01\/Wolfgang-Fojtl-c-Verival-1500-1024x683.jpg 1024w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2024\/01\/Wolfgang-Fojtl-c-Verival-1500-300x200.jpg 300w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2024\/01\/Wolfgang-Fojtl-c-Verival-1500-768x512.jpg 768w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2024\/01\/Wolfgang-Fojtl-c-Verival-1500.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-28872\" class=\"wp-caption-text\">Wolfgang Fojtl \u00a9 Verival<\/figcaption><\/figure>\n<p class=\"text\">Die Pona Sonst Nix GmbH hatte sich angeschickt <strong>Getr\u00e4nke ohne zugesetzten Zucker<\/strong> und jegliche Zusatzstoffe aus Direkts\u00e4ften in Bio-Qualit\u00e4t zu entwickeln und zu verkaufen. Das Team rund um Anna Abermann hatte sich kein geringeres Ziel gesetzt, als den \u00bb<strong>\u00fcberzuckerten Getr\u00e4nkemarkt zu revolutionieren<\/strong>\u00ab. Aufgrund der <strong>zugespitzten wirtschaftlichen Lage im Fr\u00fchjahr 2023<\/strong> schlitterte das Unternehmen im Juli schlie\u00dflich in die <strong>Pleite<\/strong>. \u00bbWir sind ein Premiumprodukt und die Leute sparen. Diese Effekte haben in unserer Situation eine negative Gesamtsituation geschaffen\u00ab, erl\u00e4uterte Abermann damals gegen\u00fcber dem <a href=\"https:\/\/brutkasten.com\/artikel\/pona-insolvenz\" target=\"_blank\" rel=\"noopener\">Brutkasten<\/a>.<\/p>\n<p>Insgesamt betrugen die <strong>Passiva rund 1,2 Millionen Euro<\/strong>. Dazu z\u00e4hlten unter anderem Bankverbindlichkeiten in H\u00f6he von 226.300 Euro, Ausst\u00e4nde gegen\u00fcber der Gebietskrankenkasse von 22.500 Euro und Schulden bei Lieferanten von rund 367.400 Euro. Dar\u00fcber hinaus hatte das Start-up 574.000 Euro von Crowd-Investor:innen eingesammelt, f\u00fcr die es aber noch nicht die entsprechenden Gegenleistungen gegeben hatte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bbVerival\u00ab-Eigent\u00fcmer Wolfgang Fojtl steht Gr\u00fcnderin Anna Abermann in Zukunft zur Seite.<\/p>\n","protected":false},"author":141,"featured_media":28871,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[272,134],"class_list":["post-28869","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-handel","newstag-start-up"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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