{"id":30227,"date":"2024-03-21T12:51:57","date_gmt":"2024-03-21T11:51:57","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&p=30227"},"modified":"2024-03-21T12:51:57","modified_gmt":"2024-03-21T11:51:57","slug":"schladming-wertschoepfung-in-millionenhoehe-dank-robbie-williams","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/schladming-wertschoepfung-in-millionenhoehe-dank-robbie-williams\/","title":{"rendered":"Schladming: Wertsch\u00f6pfung in Millionenh\u00f6he dank Robbie Williams"},"content":{"rendered":"

Das Schladming-Dachstein-Ski-Opening<\/strong> mit zwei Auftritten von Popstar Robbie Williams<\/strong> zum heurigen Winterstart am 7. und 8. Dezember war nicht nur touristisch ein Erfolg, sondern hat auch wirtschaftlich seine Spuren hinterlassen<\/strong>. Das geht zumindest aus einer Analyse des Wiener \u00bbEconomixs Instituts\u00ab<\/strong> hervor: Die beiden Konzerte mit insgesamt rund 25.000 Fans im Zielstadion der Schladminger Planai bewirkten demzufolge eine Wertsch\u00f6pfung von 10,3 Millionen Eur<\/strong>o und einen Nachfrageimpuls von 17,5 Millionen Euro<\/strong> f\u00fcr die Wirtschaft in ganz \u00d6sterreich.<\/p>\n

\u00bbSensationelle internationale Medienpr\u00e4senz\u00ab<\/h2>\n

Der \u00bbTourismusverband Schladming-Dachstein<\/strong>\u00ab ermittelte allein f\u00fcr das Konzert-Wochenende insgesamt rund 36.600 N\u00e4chtigungen<\/strong> in der steirischen Urlaubsregion. \u00bbF\u00fcr uns war es mit einem der bisher st\u00e4rksten 8. Dezember ein absolut grandioser Start in den Winter 2023\/24\u00ab, freut sich Mathias Schattleitner<\/strong>, Gesch\u00e4ftsf\u00fchrer im \u00bbTVB Schladming-Dachstein\u00ab. \u00bbZudem verschafften die beiden Auftritte unserer Region eine sensationelle internationale Medienpr\u00e4senz. Laut einer Analyse des Unternehmens \u203aUnited Synergies\u2039 hat das Ski Opening mit Robbie Williams einen Werbewert von knapp vier Millionen Euro<\/strong> erzielt.\u00ab<\/span><\/p>\n

\"Rund
Zuschauer:innen kamen zu den beiden Konzerten. \u00a9 Sabrina Vanray<\/figcaption><\/figure>\n

Auch TVB-Vorsitzender Andreas Keinprecht<\/strong> zieht eine \u00fcberauspositive Bilanz: \u00bbDie Entscheidung, nach drei Jahren Pause das Ski Opening in Zusammenarbeit mit der Schladminger 4-Berge-Skischaukel und der \u203aLeutgeb Entertainment Group\u2039 wieder gro\u00df zu starten, erwies sich als goldrichtig. In Summe wurde aus direkten Impulsen und \u00fcber die verschiedenen Wirtschaftskreisl\u00e4ufe ausgehend vom Ski Opening allein in der Steiermark eine Wertsch\u00f6pfung von rund 7,9 Millionen Euro<\/strong> sowie ein direkter Impuls von elf Millionen Euro<\/strong> f\u00fcr unsere regionalen Unternehmen ausgel\u00f6st.\u00ab<\/p>\n

Plus an Steuern und Jobs<\/h2>\n

Das durch das Ski Opening gesteigerte Produktionsniveau hat auch zu signifikanten Mehreinnahmen f\u00fcr die Gebietsk\u00f6rperschaften<\/strong> gef\u00fchrt. Die Analyse des \u00bbEconomixs Instituts\u00ab errechnet aus den touristischen Aktivit\u00e4ten in der Region rund um das Event in Summe rund 2,2 Millionen Euro an abgef\u00fchrten Steuern<\/strong> und Abgaben. Neben den direkt f\u00fcr die Durchf\u00fchrung der Veranstaltung vergebenen rund 150 Jobs<\/strong> in Bereichen wie B\u00fchnentechnik, Security oder Eventorganisation konnten auch noch 116 Jobs<\/strong> (Vollzeit\u00e4quivalente) auf Jahresbasis zus\u00e4tzlich in ganz \u00d6sterreich geschaffen werden.<\/span><\/p>\n

\"Die
Die Schladminger Touristiker Georg Bliem, Mathias Schattleitner, Andreas Keinprecht, Daniel Berchthaller und Klaus Hofst\u00e4tter mit Robbie Williams (3. v. re.). \u00a9 Hanna Hinterdorfer\/Anklang.cc<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Die \u00bbTourismusregion Schladming-Dachstein\u00ab hat eine Wirtschaftsstudie zum Doppel-Auftritt des Weltstars anl\u00e4sslich des Ski-Openings im Dezember pr\u00e4sentiert.<\/p>\n","protected":false},"author":141,"featured_media":30229,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[52,41,79],"class_list":["post-30227","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-event","newstag-steiermark","newstag-tourismus"],"yoast_head":"\nSchladming: Wertsch\u00f6pfung in Millionenh\u00f6he dank Robbie Williams - 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